Agriculture — The Garlic Capital & Wine Country

Agriculture — The Garlic Capital & Wine Country

From Cattle Ranches to the Garlic Capital of the World · San Benito County

San Benito County's economy has been rooted in agriculture since the rancho era. The warm inland valley proved ideal for cattle, then row crops, then the pungent garlic that made Gilroy and the San Benito Valley synonymous with the aromatic bulb. More recently, a wine industry has taken root in the gravelly soils around Hollister.

Timeline

1860s

Cattle & Grain Empire

The breakup of the great Mexican land grants opens the valley to smaller ranchers and farmers. Wheat, barley, and cattle dominate the economy. The Southern Pacific Railroad reaches Hollister in 1871, connecting the valley to San Francisco and the broader markets. The agricultural wealth funds Hollister's Victorian-era downtown, much of which survives today.

1920s

Garlic Takes Root

Italian and Japanese immigrant families begin growing garlic commercially in the warm San Benito and Santa Clara valleys. By the 1970s, the Gilroy-Hollister corridor is the garlic capital of the United States. The Gilroy Garlic Festival — started in 1979 — draws 100,000+ visitors annually and celebrates the region's most famous crop.

1975

San Benito Wine Country

Winemakers discover that San Benito County's limestone soils and warm days produce exceptional wines, particularly Rhône varieties and old-vine plantings. Calera Wine Company, founded by Josh Jensen in 1975 on Mount Harlan, produces some of California's finest Pinot Noir from limestone terroir — inspired by Burgundy. The county's wine region remains a hidden gem compared to Paso Robles and the Santa Cruz Mountains.

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